Monday, April 30, 2007

Smell Ice, Can Ya?


Oh boy oh boy oh boy. The trials and tribulation of Sony as they enter this generation of gaming is truly a site to behold. The industry has seen Sony make their fair share of follies which have lead to some pretty dire consequences, and the hits keep on coming. It seems that Sony has announced that Chairman and CEO of Sony Computer Entertainment, Ken Kutaragi, will step down from his position as of June 19th. He will be replaced by current SCEI president and COO Kaz Hirai, known by gamers for his ever-so entertaining E3 press conferences. This looks like a move that was coming after the PS3 fell on it's face after a launch in late 2006. As of now, things don't look good for the former reigning heavyweight of the video game industry. Since the PS3 has launched, things have been going downhill in Sonyland. The bread and butter of the Playstation 2 was gaming exclusives, as Sony always had a knack for landing huge titles exclusive to their system. This generation has seen a major change in that trend, as Sony staples such as the Devil May Cry and Grand Theft Auto series have both announced that they will launch simultaneously on the Xbox 360 and PS3. Making matters worse, Sony has recently killed off their 20GB hard-drive system, in favor for the more expensive 60GB hard-drive system ($599) to combat the launch of the 120 GB Xbox 360 Elite system.
Clearly it is still very early in this generation to declare Sony dead in the water, but the ship has certainly hit an iceberg and is in desperate need for someone to stop the leak and steer the ship in the right direction. Will Kaz Hirai meet the challenge, or sink with the ship?

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